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Lessons learned building audience

You've built a couple businesses in e-commerce now. What lessons (if any) have you applied to building an audience for your podcast?

How do you choose your topics?

How do you come up with your episode topics and titles?

Product ready to Scale

I have a proprietary blend diaper rash paste that I run through a sister company concurrently with my main company. We've never attempted anything beyond regional reach and it's really taken a backseat since the start of the pandemic. We have about 18 months remaining on the expiration date of our current inventory so we need to decide soon if we'll re-up or wrap-up. Since the majority of my time is spent on our main business, a true "bootstrapping" is less of an option - the other company has no debt but no real cash either, if we were to take a loan from our other company, how much do you think we need to make a serious go at getting this product off the ground (on our last run our product was landed for about $6 and sells online for $19.95) and what strategy would you employ?

Podcast / Newsletter Growth

How do you promote your newsletter content or podcast today? What's your distribution strategy? How do you get more people to read or listen to your story?

Channels for listener acquisition

What are your top 3 channels for acquiring new subscribers for your podcast today? How do you leverage them?