PHC / S corp under a trust

Just listened to your PHC episode, thanks! One thing you mention is putting your s corp under a trust with a vague name. I don't know much about trusts. Could you expand a bit on that? Can you confirm this is what it looks like? Personal identity > Trust >> S CORP >>> LLC 1 >>> LLC 2

For your newsletter or podcast, what are your top 3 channels for acquiring new subscribers? How do you leverage them?

Defining your niche

How did you find your niche? Was it from your previous experience or did you find your niche unexpectedly?

Future for creators

Who do you look up to in the world of creators? What do you think the future holds for the creators?

Channels for listener acquisition

What are your top 3 channels for acquiring new subscribers for your podcast today? How do you leverage them?

Podcast / Newsletter Growth

How do you promote your newsletter content or podcast today? What's your distribution strategy? How do you get more people to read or listen to your story?

Product ready to Scale

I have a proprietary blend diaper rash paste that I run through a sister company concurrently with my main company. We've never attempted anything beyond regional reach and it's really taken a backseat since the start of the pandemic. We have about 18 months remaining on the expiration date of our current inventory so we need to decide soon if we'll re-up or wrap-up. Since the majority of my time is spent on our main business, a true "bootstrapping" is less of an option - the other company has no debt but no real cash either, if we were to take a loan from our other company, how much do you think we need to make a serious go at getting this product off the ground (on our last run our product was landed for about $6 and sells online for $19.95) and what strategy would you employ?

How do you choose your topics?

How do you come up with your episode topics and titles?

Lessons learned building audience

You've built a couple businesses in e-commerce now. What lessons (if any) have you applied to building an audience for your podcast?

What's your favorite type of business?

You have a pretty diverse background in business. Which was your favorite?

Traffic to my website

I just launched a new brand and I'm looking to drive more traffic to my website. How do I approach this? What type of ads should I run?

Why the creator economy?

Sounds like you've had some success and you could be working on a lot of other types of businesses. Why the creator economy? Why build an audience in general?

Building a personal brand

I listened to a podcast episode where you said you were a pretty private person. So what made you change your mind? Who would benefit from building a personal brand?

Finding Balance

With everything you have going on with your e-commerce businesses and now the podcast, how do you manage to get everything done?