PHC / S corp under a trust

Just listened to your PHC episode, thanks! One thing you mention is putting your s corp under a trust with a vague name. I don't know much about trusts. Could you expand a bit on that? Can you confirm this is what it looks like? Personal identity > Trust >> S CORP >>> LLC 1 >>> LLC 2

For your newsletter or podcast, what are your top 3 channels for acquiring new subscribers? How do you leverage them?

Future for creators

Who do you look up to in the world of creators? What do you think the future holds for the creators?

Product ready to Scale

I have a proprietary blend diaper rash paste that I run through a sister company concurrently with my main company. We've never attempted anything beyond regional reach and it's really taken a backseat since the start of the pandemic. We have about 18 months remaining on the expiration date of our current inventory so we need to decide soon if we'll re-up or wrap-up. Since the majority of my time is spent on our main business, a true "bootstrapping" is less of an option - the other company has no debt but no real cash either, if we were to take a loan from our other company, how much do you think we need to make a serious go at getting this product off the ground (on our last run our product was landed for about $6 and sells online for $19.95) and what strategy would you employ?

Lessons learned building audience

You've built a couple businesses in e-commerce now. What lessons (if any) have you applied to building an audience for your podcast?